why dont you kick adbrite. AB must be the reason for you worst month of them all. google dont like other PPC advertises with adsense on same page except some major advertisers like doubleclick
i don't have adbrite ads on my pages. i advertise throught adbrite (i get some visitors from adbrite campings)
this is a really tough call, because the site covers so many different things. i don't see a lot of mfa stuff per se, but there are off-target ads, for instance, a lot of business to business stuff on the top-level reviews and news pages... this is not a b2b site, it's for consumers... put channels there to see what is happening with just those top-level pages. it looks like you have seperate adsense channels for most of the sections, which is very good, so you should be able to see what page design or section is the weakest... that's what will need to be worked on, don't look at the ctr/epc for the entire site. i don't see adsense on the gallery pages, which is good, and it looks like there are only two ad blocks at the most on the pages, which is also good... sometimes the fewer the better. 1) to improve the ctr, i would try changing the ad title text color to red on certain pages... use a seperate channel to see if it makes a difference... also, people automatically look for menu structure on the left side, so the ads should be moved from the right side to over there. 2) to improve the epc, typically things like the forum could drag the average site-wide epc/ctr down, while the rest of the site content might be o.k... channels will tell you that... so you might have to eliminate adsense on the forum... also keep in mind that some people believe that "smart pricing" affects your entire account, so if you have other sites that don't perform well, they could drag down the epc for this entire site as well.
I will remove ads from forum. In fact, i putted ads there a week ago. It can be one of reasons but i think not only. I had adds on forum before and had good ctr and ecpm on site Smart pricing: I know about that so i have only ads on that site
i agree, the forums don't look that busy... if the percentage of forum traffic vs. overall site traffic is small, it shouldn't affect the epc, but you'll see lower ctr no matter what. however, your total clicks for the month are down... is there less traffic on the rest of the site? forum traffic appearing in the stats could be covering that up. what we need to know is the total unique urls for both months, it's in your server logs, compare the two.
Traffic which shows in forum is for whole site. Most of visitors visit site not forum. Traffic is almost the same this month. Traffic in forum is about 100 times smaller.
so the forum traffic is probably coming from the main site visitors... has the forum been up for long? if people are going there instead of clicking on the ads in the rest of the site, it'll lower your ctr. you said that the overall traffic was the same, but how about the source of the traffic? are you getting the same number of visitors from google search as you did last month?
forum is there for about 6 months. traffic source is almost the same. i got about 18% from google. most is direct traffic and rest from others pages (some have even PR7 like one from lavasoft.com)
i'd tell you to run google analytics, but you already have a stats package. what bothers me about this is that there is nothing obvious that would lower the epc and ctr like that. it's tough to troubleshoot because your site is complex, it covers multiple subjects under one general software umbrella, and it's written in both english and your native language... so you'll have traffic and ads in both languages. since the traffic sources haven't changed much, part of the problem sure sounds like the forum... your ecpm went down 10 days ago, and the forum got adsense a week ago. one more thing, but it's a long shot... i changed servers a few weeks ago, and my epc dropped hard, it lasted for over a week.
I had analytics until today (one of my desperate moves to speed up page and maybe help adsense ) i moved to new server two months ago (now I have my own server which I bought)
Ok, here are results for Yesterday: 17000 impressions 189clicks 1.11% ctr $0.79 ecpm $13.45 It is higher than last few days
You answered your question. Adbrite or any other ads system is not recommended by Adsense to drive traffic. This will not only give you low CTR but you might end up in trouble.
I thought so. I know that AdSense doesn't allow surf for traffic programs, but I don't see why advertising wouldn't be allowed. Is this includes only advertising on other sites or advertising on search engines too? I removed my add on adbrite network. We will see results