Adwords is not a matter of bidding. It is marketing your website with the best keywords, the best ad, the right landing page and then the PPC you are willing to pay for to be on top of your competitors. I suggest you start with the Google guide at http://adwords.google.com/support/aw/bin/static.py?page=guide.cs&guide=21899 Good luck
Except that it IS a matter of bidding and one of the sections in the guide that you're right to recommend but obviously havn't bothered to read tells you all about 'bids' http://adwords.google.com/support/a...uide.cs&guide=21899&topic=21906&answer=146300