Hi everyone At this time I am bidding $3.00 on my top keyword. Just for the illustration this keyword get 95% of all impressions for that Ad Group. There are over 120 competitors there for that keyword. Just to give you better picture, today I get 915 impressions only for that keyword and 0 clicks. Average position of my add for that keyword is 27.5, that is my add is shown on page 4. My profit per sale is $90.00 (Affiliate marketing). So I need at least 3 customers to break even. My keywords are tight clustered (3-5 keywords per add group) and my top keyword is mentioned in the headline and the body of my add, so I have no relevancy problem. What I am trying to do at this time is to increase my bid on $4.00 in attempt to get some clicks on high price, to increase my CTR and after, I will try to decrease step by step my bid price keeping the high position of my add. I am doing the right thing or I am throwing the money out of the window? Regards, Zoreli