bid price and roi - the magic circle

Discussion in 'Google AdWords' started by zoreli, Aug 20, 2005.

  1. #1
    Hi everyone

    At this time I am bidding $3.00 on my top keyword. Just for the illustration this keyword get 95% of all impressions for that Ad Group.

    There are over 120 competitors there for that keyword.

    Just to give you better picture, today I get 915 impressions only for that keyword and 0 clicks.

    Average position of my add for that keyword is 27.5, that is my add is shown on page 4.

    My profit per sale is $90.00 (Affiliate marketing). So I need at least 3 customers to break even.

    My keywords are tight clustered (3-5 keywords per add group) and my top keyword is mentioned in the headline and the body of my add, so I have no relevancy problem.

    What I am trying to do at this time is to increase my bid on $4.00 in attempt to get some clicks on high price, to increase my CTR and after, I will try to decrease step by step my bid price keeping the high position of my add.

    I am doing the right thing or I am throwing the money out of the window?

    Regards, Zoreli
     
    zoreli, Aug 20, 2005 IP