Hi Friends.... Can any one give me a detailed overview about Bid management and Bid Management Tool. Thanks.
In my view, If you participate in a PFP (Pay for Placement) ad program such as offered by Overture or a few other companies, bid management tools (BMT) can simplify your life quite a bit, while at the same time, they might help increase your ROI. Bid management tools can automatically adjust an advertiser’s bids and positions on PFP search engines, and can sometimes spell the difference between an advertising campaign that fails and one that will be a true success. But before we delve into the finer details, let’s first see what BMTs are and how they work.
If you're a serious marketer...Omniture is the best choice for you!. I think manual managment is still better! Try www. omniture. com or Google AdWords Keyword Tool [Estimated Avg. CPC Option]
its not enough to know about BMT. For more details one can go for http://www.seotoday.com/browse.php/category/articles/id/453/index.php which will definitely be proved as a beneficial.