Just wondering if anoyone uses any automated bid management software? there seems to be a lot of Adwords software packages out there, does anyone have any experience with them?
They are for the most part a complete and total waste of time. If you want to dabble in automated bid management just try the AdWords Conversion Optimizer first.
I have used several of them, all with bad experiences. One of them even lost over 30% of monthly gross leads due to its bid changes, which is a bid deal when your getting about 500 leads a day. I think the problem is that automated bid management cant think like a human can. It wont leave a good performing keywords with an overbid because conversions are good. A human managing your campaign is your best bet
Robert, can you post which tools you used? I've been looking at several packages recently and will probably avoid for the time being with all the negative experiences posted.
I used to use Atlas One Point, but wasn't too happy with it. Nothing can replace human touch, it's better to manage bids manually.