Do adcenter advertisers even need to worry about bid gaps if they set a Max Bid per keyword??? For example, if the keyword I'm bidding on bids are as follows (without taking into account CTR & the whole ad quality score, etc): Position 1 - CPC is $0.70 Position 2 - CPC is $0.65 Position 3 - CPC is $0.49 If my Max Bid is set at $0.64, I will end up paying $0.50, right? Because thats the next step up from the 3rd psoition which is at $0.49... So bid gaps don't even matter in this sense right?