Beware of high CTR

Discussion in 'Google AdWords' started by tekteker, Jul 15, 2009.

  1. #1
    Yes, thread is clear. I use adwords since begining. My ad group was showing with 180 keywords and nearly all keywords have 10/10 quality.
    I am bidding $0,22 per click and got a CTR of 32% and %15 converting ratio.
    I was over high bidder ads.
    Today google stoped my ads asking me to bid more for each keyword and updating daily budget.
    I thing campaigns with high CTR and low bids are disturbing google.
    With same keywords, same ad variations and same targetings my ads shows at the same position with $0,30 per click. There are more than 30 advertisers and my ads show at 7-8
    Any advice?
     
    tekteker, Jul 15, 2009 IP
  2. ChrisBa

    ChrisBa Well-Known Member

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    #2
    how much did google ask you to bid???
     
    ChrisBa, Jul 15, 2009 IP
  3. webmasterlabor.com

    webmasterlabor.com Peon

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    #3
    Maybe your landing pages' quality score changed?
     
    webmasterlabor.com, Jul 15, 2009 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #4
    > Today google stoped my ads

    There may something lost in translation here, but I find it hard to believe your ads were stopped until you bid more and increase your daily budget.

    I've had messages before that ask to increase the budget. That is normal to let you know that, with the CTR you are achieving, your budget is too low if you want your ads to be served a maximum number of times. You can ignore the message or tell it that you are OK with the budget. But that will not completely stop your ads being served.

    > I was over high bidder ads.

    Don't know what you mean exactly by that. If you mean you were in top position, I don't doubt it with a 32% CTR. You do say later your ads show at position 7-8 so that can't be it. However, you don't know and it's impossible to know exactly what others are bidding and if you are "over" higher bidders.

    > I thing campaigns with high CTR and low bids are disturbing google.

    That I don't believe. In fact, they are making more money with you. You are bidding 22 cents (probably paying less, say 20 cents) and your CTR is 32%. This means that for every 1000 impressions, Google is making $64.

    Let's say the next advertiser has only a 10% CTR and bidding 50 cents. They will be paying less, it will depend on the third advertiser. But let's say he actually pays that much, for every 1000 impressions, that advertiser is earning Google only $50.

    It's in Google's best interest, financially, for advertisers to get high click rates. That's why they reward high CTR ads with better positioning. It's also good for you since people are buying from you. Many people would kill for a 15% conversion rate.


    Putting this all together, I believe you really meant your ads were showing on the second page and therefore not being served as often since less people will go to the second page. Google recommended to increase your CPC to get onto the first page.

    I recommend leaving everything as is. The main reason is your high CTR. Your ads will move up because of it, unless everybody else has great CTRs like you. Actually, bidding a penny or two more wouldn't hurt and may accelerate your ads moving up. I'm curious to know what is your actual average CPC you are paying when bidding 22 cents and 30 cents.
     
    Lucid Web Marketing, Jul 15, 2009 IP
  5. tekteker

    tekteker Peon

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    #5
    We are online florist and lots of other advertisers are my friends. We talk about google adwords and our bids.


    We made a big discount with roses. It was $19 for 51 roses. As a slogan, we wrote this and got 32% CTR. That thay, we did not earn money but have many new customers. Average CPC was $0,16
    I cant leave everything as is because we must change ad variation everyday up to new discount items.
    But when i change it, google is immediately investing new ad variation and not showing ads.
     
    tekteker, Jul 15, 2009 IP
  6. indyonline

    indyonline Prominent Member

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    #6
    maybe its just that your competitors raised there bid for the spots.
     
    indyonline, Jul 15, 2009 IP
  7. JHardy_WV

    JHardy_WV Peon

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    #7
    I'm gonna agree with Lucid here - what you're explaining doesn't sound very Google. I've also had emails asking me to raise my budget, and it's because the ad was in a low position.

    What they're probably trying to say and it's not coming through right is that your ad isn't showing as much as it should do due to low position (avg position of 8 means it will be on 2nd page sometimes and people will not see it). Google are actually trying to help you in this case - they haven't switched your ad off, it's just not showing due to low position and they're essentially saying that with a CTR like that you want to be showing all the time so you should bid a bit more...
     
    JHardy_WV, Jul 16, 2009 IP
  8. longblog

    longblog Active Member

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    #8
    Yeah, your "friends" probably raised their bids and aren't telling you. It is business after all.
     
    longblog, Jul 16, 2009 IP
  9. JHardy_WV

    JHardy_WV Peon

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    #9
    That is EXACTLY what I thought...
     
    JHardy_WV, Jul 16, 2009 IP
  10. popundercash

    popundercash Peon

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    #10
    why should google stop your ads if you are having high CTR? They love people having high CTR based on my experience :)
     
    popundercash, Jul 16, 2009 IP
  11. TheRazor5

    TheRazor5 Active Member

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    #11
    Let me just get this straight here luigi, You have your same adground with +100 keywords and you keep on changing the creatives every week at least... Well obviously google will look into it, and most probably take your QS down and increase bids if your new ad is not matching the keywords you have on your ad group. Oh and just a piece of advice luigi, 180 keywords in 1 adgroup is a guaranteed recipe for failure... just letting you know.

    Oh and you should remake your site layout, its really not that user friendly.
     
    TheRazor5, Jul 19, 2009 IP