Beur is a French slang term for a French of Arab origin in verlan (verlan is a slang language widely used by young French people). It is non offensive. http://en.wikipedia.org/wiki/Beur & http://fr.wikipedia.org/wiki/Beur If targetted towards French People, this domain should go well. But you have to work on content part well. If developed (french), can fetch somewhere $xxx ? I am just begineer in analysing domain names, but I think I have provided a good view on your domain. Congrats on that Domain BTW ! Cheers, Dreamchaser