I've been thinking a lot about whether it would be better to show the whole URL as the display URL or just the root domain? e.g. domain.com/information/widgets or domain.com. The former would probably give people more of an idea of what a site offers while the latter is probably better for branding. Do you think most people would study the URL for a second before clicking on an ad? Just wondering what other people thought of this.
I would definitely go with adding a little more to the display URL as people like to see that they are visiting a relevant website that meets their needs. However I would try to keep them as short as possible so rather than your two examples above I would go for domain.com/widgets