Better to display whole URL or just the domain name?

Discussion in 'Pay Per Click Advertising' started by NAZAM.COM, Aug 30, 2006.

  1. #1
    I've been thinking a lot about whether it would be better to show the whole URL as the display URL or just the root domain? e.g.
    domain.com/information/widgets or domain.com.

    The former would probably give people more of an idea of what a site offers while the latter is probably better for branding.

    Do you think most people would study the URL for a second before clicking on an ad?

    Just wondering what other people thought of this.
     
    NAZAM.COM, Aug 30, 2006 IP
  2. pedigreechump6

    pedigreechump6 Active Member

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    #2
    I would definitely go with adding a little more to the display URL as people like to see that they are visiting a relevant website that meets their needs.

    However I would try to keep them as short as possible so rather than your two examples above I would go for domain.com/widgets
     
    pedigreechump6, Aug 30, 2006 IP