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Better - Adwords or Yahoo Search Marketing (Overture)?

Discussion in 'Pay Per Click Advertising' started by spennyc, Jan 27, 2006.

  1. #1
    Which has performed better for you?
     
    spennyc, Jan 27, 2006 IP
  2. Crazy_Rob

    Crazy_Rob I seen't it!

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  3. Dustin07

    Dustin07 Peon

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    #3
    in the last 4 years, overture results have been minimal. adwords = much better. With that said, the budgets I have allowed at google have typically been higher to start, be even so, lower cost per click, and higher revenue per click. although I'm not typically a huge Google fan.
     
    Dustin07, Jan 28, 2006 IP
  4. cjshu

    cjshu Peon

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    #4
    Adwords most definitely.

    CJ
     
    cjshu, Jan 29, 2006 IP
  5. Brad Callen

    Brad Callen Peon

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    #5
    Adwords by far... If not just for the simple fact that you can test things a heck of a lot quicker. It can take days to get an Overture campaign going... and then to only find out your ad was rejected, which could take another couple days.

    Brad
     
    Brad Callen, Jan 29, 2006 IP
  6. Shoemoney

    Shoemoney $

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    #6
    welcome to dp brad ;)
     
    Shoemoney, Jan 29, 2006 IP
  7. MattEvers

    MattEvers Notable Member

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    #7
    Yeah, Google CPC is much higher but much better at conversions IMO. I can't stand the overture interface... its confusing and agravating.

    I am probably missing out on some $ not using Overture but it leads to lower conversions and bigger headaches on my end.

    Google is my friend. :D
     
    MattEvers, Jan 29, 2006 IP
  8. WorldImpulse

    WorldImpulse Well-Known Member

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    #8
    I guess it should be Welcome back to DP ;)
     
    WorldImpulse, Jan 30, 2006 IP
  9. Brad Callen

    Brad Callen Peon

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    #9
    Thanks! :) Have heard this is the place to be nowadays, so I thought I'd check 'er out.

    Brad
     
    Brad Callen, Jan 30, 2006 IP
  10. roy77

    roy77 Active Member

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    #10
    i love adwords, and never triend yahoo's, so ill stick with adwords :)
     
    roy77, Jan 6, 2007 IP
  11. BioALIEN

    BioALIEN Peon

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    #11
    Adwords is by far the most appropriate tool for the job. Because of this, more people use it. It leads to higher CPC but it still converts better then the others in terms of lead quality at least. And its still way ahead of Yahoo, Miva and Adcenter in terms of UI.
     
    BioALIEN, Jan 6, 2007 IP
  12. GChoi

    GChoi Active Member

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    #12
    Adwords provides higher traffic.
    Overture in some niche areas can give better conversion rate.
     
    GChoi, Jan 7, 2007 IP