Best web-copywriting book?

Discussion in 'Copywriting' started by Anttila, Jan 1, 2009.

  1. cd928

    cd928 Peon

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    #21
    PPS. Haha.

    I suggest you buy them instead. Invest in books if you're really serious about learning copywriting. ;)
     
    cd928, Jan 21, 2009 IP
  2. Ray Edwards

    Ray Edwards Member

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    #22
    By far the best copywriting book is Breakthrough Advertising by Eugene Schwartz. And I've read more than a few.

    This book is NOT a beginner's book though and some people may think
    it too academic, but this should be REQUIRED reading for anyone in
    copywriting.

    Here are my other favorites: (Not all directly on copywriting.)

    The Ultimate Sales Letter by Dan s. Kennedy

    Advertising Secrets of The Written Word by Joe Sugarman

    The Copywriter's Handbook by Robert Bly

    Ogilvy On Advertising by David Ogilvy

    Confession of an Advertising Man by David Ogilvy

    Tested Advertising Methods by John Caples

    Web Copy That Sells by Maria Veloso

    Persuasive Online Copywriting by Bryan & Jeffrey Eisenberg

    Words That Sell by Richard Bayan

    Phrases That Sell by Edwards Werz & Sally Germain

    Net Words - Creating High Impact Online Copy by Nick Usborne

    Influence - The Psychology of Persuasion by Robert B. Cialdini

    On Writing Well by William Zinsser

    The Elements of Style by Strunk & White

    The Well-Fed Writer by Peter Bowerman

    How I Raised Myself From Failure To success In Selling by Frank Bettger

    Ziglar On Selling by Zig Ziglar

    Masters Of Advertising by J. George Frederic

    Scientific Advertising by Claude Hopkins


    -Ray Edwards
     
    Ray Edwards, Jan 22, 2009 IP
  3. snarke

    snarke Peon

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    #23
    I liked The Well Fed Writer as well. Bowerman released a second book that sort of brings the first one up to speed and talks more about web-related marketing and writing.
     
    snarke, Jan 23, 2009 IP