Hi, I run an ad network. I would like more advertisers to come and promote their product. How can I achieve this? I have a good amount of publishers, but not much advertisers? Any suggestions? Thanks
My personal experience is, advertisers will come looking for you. YOu would be surprised of how many advertisers are looking for cheap sources of traffic. If you can deliver quality traffic they will stay and re purchase, and possibly you can count with a bit of word of mouth if they are pleased, attracting friends. Off course, these will be small advertisers that will expect big things from your traffic. Also, im sure you have been approached by several media buyers. Most of them will try to make you use their ad tags, but if you can connect with the right ones you might be able to get some direct ad campaigns.
Thanks my experience as an ad network, is that we are struggling to find advertisers, we have tons of publishers, but we have to use other ad networks to fill our inventory. Help! Thank you
Try BuySellAds.com BuySellAds is a marketplace for Publishers and for Advertisers to buy and sell ads.
It is similar to us. We run desktop ad network, and you? We can find many publishers while few advertisers. We tried to play Google or Facebook ads, and emailed thousands of emails to them. Google+, facebook groups also are in our control. But there is only publisher coming without advertisers.
That is so true, advertisers are looking for low cost effective advertising. Offer free advertising coupons to businesses only or adword customers. That's the biggest balance of keeping publishers happy.
+ one more way to get advertisers or publishers - try linkedin! Its really very effective method for connection.
An good ad network should first be able to obtain customers using its own traffic. This if there are already some publishers.
if you have good amount of publishers then you might wanna give your advertisers free exposure for few weeks to test your traffic.
There is a ton of services that connect media buyers and sellers: Mobintouch, Thalamus, Junggle, MyMediaAds. Just register there, expose your e-mail and you'll be getting offers on daily basis daily. A bunch of spam too though)
Sell traffic on ebay... once somebody buys make them an account with credit and set it up. Send them the log in details and they may buy again and they can track everything to.