Best way to write META Description & Things to consider?

It's okay. Really, it is.

 

Yeah I know

 

I have heard about repeat not more than 2 times.

 

Do they matter any more now?

 

I think the more important is the page title, am I wrong?

 

One thing is for sure. meta description is for search engines, not for users. so whenever you try your hand at writing descriptions, keep in mind the search engines. try writing description with the keywords in the starting and rest of the content describing your site best.

 

I used to think that way as well at one time - that the META description was just a description of the current page for the search engines. But then I found a way to incorporate my user-first mentality to it, and when I did that, click-throughs went through the roof.

How did I do it? Simple. I included a call to action in my META descriptions that made people want to click the link.

 

No. People sometimes read the description of the page in the SERP (young people used to the internet do that often). If it is some bull**** stuffed with keywords they probably won't click it. Of course you should include your keyword there but just once or twice... So it looks natural.