We offer a service with 2 versions - free and paid. Users can signup and use the free version of the service, or pay to upgrade to a more powerful version. Thus we want to track 2 types of conversions - those signing up for a free account, and those that go on to upgrade. Right now we are only tracking the initial free signup, but this isn't good enough. I know we can add more conversion tracking code to the "thank you" page when people upgrade, but how would the stats work at that point? If someone creates a free account, and then goes on to upgrade later, I assume the AdWords system will count that as 2 conversions, and thus the main Conv. Rate stat will become innacurate. Obviously the most important thing we want to track is ROI. If we go ahead and do this, will we be able to run reports that will show each type of conversion on a per-keyword basis so we can determine an accurate ROI for each keyword? Having to run reports and analyze Excel spreadsheets, and then go back into the account and adjust bids, etc. that way seems like it might get a little messy. Are we better off just stopping the tracking of the free signups, which are really worthless to us, and tracking only the paid upgrades which is what we really care about? This would sure simplify things, I just keep thinking I'm missing something and that might not be a good idea. Right now we know which keywords are generating the most signups, but I'm guessing these aren't the same keywords that are returning the highest ROI. I'm positive there are lots of keywords that are generating lots of free signups with few upgrades, and vice versa...
Create a duplicate profile in Google analytics and configure the second conversion goal there to start testing if you can track it... this way you should be able to seperate the data you want! To seperate the normal and paying you might want to use custom segmentation: http://cutroni.com/blog/2006/07/25/custom-segmentation-with-google-analytics/
We are not using Google Analytics. I was asking in regards to using the Google AdWords conversion tracking system...
not an ideal solution but... if you wanted to experiment, try creating one conversion code as a 'lead' and another as a 'sale', implement them in the appropriate spots on your site and then after a day or two, run a report by conversion type. It won't give you exactly what you're looking for but it may give you more insight as to which keywords lead to 'leads', and which drive 'sales....