Hello I have been doing online marketing for a while, I have alot of affiliates who can market to the teenage and young adult market but I need help from DP guru's on how to target the 40-60 demographic for a new site of mine? I need a cheap way to get this demographic to come to my site does any one have any good ideas or site links? thanks.
There are many sites/forums which caters to old people e.g. seniority.co.uk NOTE: I am not affiliated to the site
It really depends on your product. There is no one hit wonder here or any time of advertising. However, I would assume that age group responds well to established news sources rather than niche blogs. A strong press release that is indexed by google and maybe even published in newspapers or other online sources would be a great place to start.
This is a new website I am working on for the age group, It currently recieves around 10 u/v a day, but I need to boost these numbers. I only have a XXX budget for this project aswell, I dont have a massive amount to spend on it but I need a cheap way to target this group, any other ideas would be great. thanks
I would definitely start with forums that are visited by your age group, OR targeted to your products. Older people are more likely to be faithful to that one forum they found, so if you or your website become 'reliable' to them, you are likely to get very faithful visitors. That said: 40+ can be very websavy (sometimes), so targeting to the product(s) is probably also a good idea. Free directories, that sort of thing.