Friend of mine asked me to help out selling his 3 products: - online poll using the intuitive and easy-to-use admin - sweepstake snippet (works pretty much the same as poll) - FB app that alows user to manage sweepstaks via FB login Now, I'm no marketing genius but I do know he/we need to cover and treat differently promotion, branding and selling. Before you start about search the market and target your audience oddly enough there is one and it's pretty damn narrow + I do not want to spam away every forum I might find as a start and i do not want to spam away my social network contacts with it. So...need advice on a potential work ahead!? What's your take on this!? Your experience etc. I'd love this to be an open discussion on marketing tactics that others might use as well and I do now there are tricks of trade people are not interested to share but...every little helps even if it's just a nudge in the right direction. Thanks!
Well, a lot depends upon what type of marketing budget you have. For example, I would suggest using FB Ads or Google Ads for the ability to do some precise targeting of markets. But if you can only do "free" promotion activities, it will be much more difficult, of course.
There is always the FB and the G or banner placement on tech/script websites (in my case). And even though some budget will be available (not sure how much) free b2b seams to be the best option. Now, how to conduct those is a question!? Direct contact!? The use on contact pages!? Tech sites etc!? And how to approach those so you don't get spam flagged!? I don't want to be annoying. I'm thinking more of how my product can help your site and how can I approach you so you do not consider me a spammy bastard I believe honesty is the best policy. I do believe I have something worth checking and I know how frustrating is to recive XXXX mails with all kinds of bs and I want to avoid that. thanks.
If you cannot spend a lot of money, but can put in time and effort, I would suggest a PR campaign with various technical media. It could be CIO, eWeek, Dr. Dobbs Journal, to name a few quite different news outlets in the tech space. Doing an effective PR campaign will require a lot of work in developing a newsworthy story pitch (about how valuable, helpful, disruptive, etc., your product is) and then pitching it to the right people, cultivating them, etc. But if it is successful, it can drive a lot of potential customers to your website/product and they tend to be high quality prospects, for the most part.
Thanks...PR campaign is in order on digiday, mediapost, socaltech, adotas, cynopsis etc...these few more are a good to look at...thanks!