I was wondering if you have an experience in promoting anti aging / skin care / cosmetics? I believe (tell me if I'm wrong) that PPL will go better in this niche because before a client buys this kind of products he/she wants to get a sample of it. and I believe that PPL will be more successful. I am setting up a new anti aging products review site and I can't decide which reviews to publish, what do you think will go better? Tell people to BUY specific products Tell people to fill name and to get free sample Thanks
The only way you'll find out for sure is to test both. Every site is unique. If for instance you attracted lots of younger people with less money, then you are more likely to have more success with PPL. If you are attracting older people with more money then buying specific products might be best.
PPL = pay per lead? cpa free trial offers? Building review style landing page is a good idea. Good luck