Since the launch of the site, I have been running facebook and google ads but I have not seen any significant increase in traffic on my penny auction site (http://www.tintinmonkey.com). I would like to know what would be the best way to advertise and gain traffic (paying members) without spending too much on advertising?
are you trying to rank in the search engines for specific keywords if so do they enough enough searches to warrent doing seo. if they do start building backilnks with anchor text anyway you can article marketing , social bookmarking, leave valuable comments all linking to your site. backklinks count as votes for google . The higher the the page rank of the site you get a back link on the better for your search engine rankings which means traffic from the big G. You probably know this but it is all free this stuff.
invest some money in seo... make sure you pick some low competition keywords since that will generate the most income on your investment. or set up a email marketing campaign... can be costly but can give great results.
What's your targeting like in Facebook? Are you using Adwords or the Display Network? Perhaps your targeting is a little off in both sources.
I was targeting major key words like "auctions", "penny auction" etc on Facebook and same with Adwords. @Giamatti, I thought about email marketing but haven't found a reliable source for it. Also, I always thought that email marketing is a waste to money because most of the time people consider it "Spam" and do not even open the emails. I might be wrong.
What I can do for you is to improve your FB page, implement viral script and run a campaign through our applications. This would give you around 10 000 fans on facebook in less than 2 weeks and after that thanks to the viral script your page will attrack users itself. We can do the same for Twitter. Also we can do a campaign where we guarantee you 1000 sign ups of paying members, but thats costy. If you want to only increase traffic, we can do that too but we can't guarantee users will sign up and purchase.
I'm not a huge fan of SEO, though it does work. IT's hard to learn and be succeessful with it. Have you thought about running ads on Ebay? Not sure the cost, but it may be worth a shot. Also, try posting on eBay classifieds. That's free. And I'm sure you can get some good traffic from there. Other then that, you could do some Craigslist postings and backpage. That's what I use. Also, don't be afraid to try out some free traffic exchanges. That's my advice. Good luck.
SEO and then smash the adwords works network. You will get on sites like Kijijji, Used Everywhere sites here in Canada. Let peoples need to get things cheap draw people in. I see these ads on the classified sites all the time.
Do EVERYTHING. Auction sites are hard to get noticed because of all the other people who ALSO have auction sites. The best thing you can do, IMO, is find groups of people who go to penny auctions etc and advertise directly to them. Yes online ads are one thing but remember auctions have been around for a long time. So do some direct mail marketing and get your message out. Blast your site everywhere, google, facebook, myspace, craigslist, all the other unknown classified sites, do banner ads, newspaper ads, radio ads. Get it out there! The only way an auction site lives is if there are both people putting items up for auction and also bidding on them. Good luck! It wont happen overnight but if you can get some steam you will do well enough.
i have just launched Bigger Bidder and our strategy is to make pages on every single social network so we have a twitter/biggerbidder and a facebook etc and Bigger Bidder is the sister site of sidetick with over 120000 members on sidetick our site is www.biggerbidder.com/index1.php?ref=38
Try to integrate SEO in your marketing campaign, try to build more links and try to have quality content on your niche.
According to news report, it is revealed that penny auction business has developed dramatically during the recession. The number of penny auction sites in the field has increased at fast pace during the past few years. I have to say that the competition in the field is great! Many large sites with great turnover are investing heavily on the items on the auction in order to attract as many eyeballs as possible. I've seen one that start penny auction on Mini Cooper, and sold it at GBP 9. There will be some loss in profit sometimes, but selling such large item at horrifyingly low price will definitely be a bomb in the field. The news that someone get something at barain price from your site will kind of sell itself over the Internet.
agreed at Bigger Bidder we allow members to sell as well and give them 15x the final sale price also the 2nd chance mall is a great concept for every bid you make we give you 68 cents to you 2nd chance mall fund so you basically get all your money back amazing
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