Hello, I need suggestions with marketing my application for websites. My application provides reviews for customers. It is free for website owner. Charging opportunities will come durning testing. My target group is UK and mostly tourism websites. Big concern place is that website owner do not know how to install applications embed code into HTML. They have build website (with outsourcing) and no longer have developers around to do this and it is hard to get trust to do this by myself over the internet. Here are my four marketing options: *SEO - I’m working on it, but it takes time because my website is almost ready, some finishing touches. *Salesman - too expensive at the beginning. I can’t do this by myself because my English is not so good and I don’t live in UK. *Email - This is what I have done so far, but success rate is only 2%. *Visiting there offices - I don’t live in UK and salesman is too expensive at the beginning. *Partnership with salesman - I don’t know nothing about this, how to find, how to pay or how how how? I appreciate giving me more marketing suggestions and also how to solve this HTML installation problem. Thank you
I think that you are putting the cart before the horse. You have identified a potentially big objection (the installation of your product) and then go on to try to decide how to sell it. Whatever means you use, you will still be faced with this objection and are setting up your sales effort for failure. That said, it may be that you need to market this to web designers and/or IT people who service your prospect base. Or, you may need to develop an automated way for a non-techie to add this to their website. By the way, I am a US-based potential prospect for your product in that I have an ecommerce site and do not have a webmaster on staff to make changes. Paypal recently contacted me to upgrade to some new service that they are offering and I told them to take a hike because even though they promised to walk me through the "simple" process to modify my checkout options, I did not want to take the chance, however slight, of breaking my shopping cart.