Best Way To Market Legal Services

Discussion in 'General Marketing' started by Shawon, Oct 23, 2006.

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  1. #1
    My uncle is opening up his own legal office that offers various types of legal services like immigration, forms, real estate, etc. Anyway, he told me to advertise it online, I'm gonna be making a website for it soon, but I'm wondering what would be good ways to advertise it.

    Right now all I can think of is Craig's List, but what other ways do you think would be good. It can be free or paid, not super expensive, but you know reasonable advertising prices. And I'm only looking for internet advertising, not like hand out flyers, etc.

    Lemme know if you have any suggestions, thanks.
     
    Shawon, Oct 23, 2006 IP
  2. Shawon

    Shawon Well-Known Member

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    #2
    Right now thinking of Craig's List and AdWords so far, but looking for other possible ways also if anyone has any. And I don't think forums will work that good, because I don't think people would go around forums to find lawyers and legal services.

    Also, just looking for internet advertising so no flyers or standing outside with signs, etc. lol.
     
    Shawon, Oct 24, 2006 IP
  3. Shawon

    Shawon Well-Known Member

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    #3
    *bump*

    Anyone?
     
    Shawon, Oct 27, 2006 IP
  4. geegel

    geegel Well-Known Member

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    #4
    For services like this, the best way is to go... local. Probably the website itself will address only to a certain area, like a city and its surroundings. Find websites aimed at this community and buy advertising on them. A good SEO campaign might also work wonders especially for localized search. "Legal help" yields a cool half a billion sites on Google, legal help Wisconsin reveals only 25 million sites. Don't attempt to go general, find a niche and exploit it.

    Hope this helps.

    Best regards, George
     
    geegel, Oct 28, 2006 IP
  5. Shawon

    Shawon Well-Known Member

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    #5
    Alright thanks. I guess I'll just have the website and then try to get near the top on "New York City legal services" or something.
     
    Shawon, Oct 28, 2006 IP
  6. Hoosierhunter

    Hoosierhunter Peon

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    #6
    Actually there are many attorney directories you might want to contact with his information. When I was in the process of adopting my step kids (which, by the way, is an underserved legal niche) I found many of these sites. Some are likely pay but most were "submit your info" type sites.
     
    Hoosierhunter, Oct 28, 2006 IP
  7. Shawon

    Shawon Well-Known Member

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    #7
    oh alright thanks i forgot about submitting into directories
     
    Shawon, Oct 28, 2006 IP
  8. Hoosierhunter

    Hoosierhunter Peon

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    #8
    There are so many directories out there, and since they often have high rank that is typically the method clients use to find legal representation other than reputation (asking friends and family who they have used.)
     
    Hoosierhunter, Oct 31, 2006 IP