hi, you can start your marketing campaign with building website or blog for particular iphone app. start with a landing page and a mailing list subscription form, then add a blog, then add download links and eventually add testimonials and great user reviews. These are the elements about your app you have to include. you App name . Devices for which the app is suitable(built). Key benefits and screenshots. Social media information etc. Dean
There are all the free app sites - list your app as paid but then make it free for a day and get them to promote it for you, reinstate your price and repeat as required. Advertise on other apps If your app has the kind of output that people will post to facebook etc then make sure the app name or logo is in there somewhere.
Honestly no, and I've answered to your question very straight. You have to be accepted by iTunes 1st. Then you can do as following: 1. Make a trial version of your app - that will have some limits for the most important functions/keys that are making your app powefrul 2. Try to publish your app not only in one section of iTunes - like this you'll get some visibility 3. Prepare a nice blog that can be promoted and explain your app as much as possible 4. Promote this blog and push it If your app is good then you'll get some reviews as well - but I stick to my 1st position - you can easy buy these (most of iTunes publisher are doing it)
You can use Various Apple dedicated forums to promote your app. ITunes has an affiliate network, so you can find people who will promote your app for a commission. There are many Apple Apps dedicated websites (mobile sites like PhoneArena, AndroidPot). You can request the admin or pay them to feature your app.