Best Way to improve Adwords Quality Score

Discussion in 'Google AdWords' started by sanjeevkumaar, Aug 15, 2012.

  1. dataguru

    dataguru Active Member

    Messages:
    196
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    58
    #21
    First find out the best keyword relevant to your website (less competition, more searches) in adowrd keyword tool and place your relevant keyword exact to their relevant links....
     
    dataguru, Sep 5, 2012 IP
  2. sunsky

    sunsky Greenhorn

    Messages:
    39
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    6
    #22
    First you need to choose good quality keywords which is relevant to your ad text and has good click through rate. insert keywords in your ad text and then choose landing page which should be relevant for visitor who clicks your ad.
     
    sunsky, Sep 5, 2012 IP
  3. lorraine02

    lorraine02 Member

    Messages:
    307
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    28
    #23
    adwords is a paid service from google.
    and now we can get a little profit form it .

    set up more and more adwords and you will be a success.
     
    lorraine02, Sep 6, 2012 IP
  4. pavanseo

    pavanseo Active Member

    Messages:
    144
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    53
    #24
    The best way to improve quality score is to improve quality of your landing page and click through rate (CTR). Your landing page must be relevant to your ads.
     
    pavanseo, Sep 9, 2012 IP
  5. Roger Pelt

    Roger Pelt Active Member

    Messages:
    121
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    53
    #25
    • Find keywords for your targeted audience and divide them by particular category.
    • Create new Ad Group for each category and create new ads based on keywords.
    • Use relevant keywords in the title and text.
    • Create keyword base URL (e.g. – targeted-keyword.yourdomain.com or yourdomain.com/targeted-keyword)
    • Most important part is landing page. Ensure your landing page URL and contents should be relevant on your keywords.
     
    Roger Pelt, Sep 9, 2012 IP
  6. michaelbenson14

    michaelbenson14 Peon

    Messages:
    1
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #26
    I completely agree with the thoughts. Thanks
     
    michaelbenson14, Sep 10, 2012 IP
  7. Bishop87

    Bishop87 Peon

    Messages:
    11
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #27
    Quality Score is based on 3 things:

    Expected Click through Rate

    Ad Relevancy

    Landing Page Experience.

    Of the 3 expected CTR seems to be the most mysterious, if anybody could shed more light on that it would be helpful.

    Basically the last two are metric to keep the ad relevant to the search queries. Google is all about making a relevant user experience and the better you do that, the better your QS.
     
    Bishop87, Sep 10, 2012 IP
  8. kenclickrich

    kenclickrich Peon

    Messages:
    17
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #28
    Thanks for the information
     
    kenclickrich, Sep 12, 2012 IP
  9. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

    Messages:
    2,012
    Likes Received:
    41
    Best Answers:
    0
    Trophy Points:
    140
    #29
    What's so mysterious about CTR? It's as straight up as it can be and not at all ambiguous. Get a higher CTR for a keyword at a certain position than your competitors, get a higher QS.
     
    Lucid Web Marketing, Sep 12, 2012 IP
  10. chaithu

    chaithu Member

    Messages:
    218
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    48
    #30
    That's great conversation about Quality Score !
    Quality score is matter of achieve more clicks on your total impression ( Conversion )!
    Things may not vary ir respective of core product to achieve Quality Score!

    _ Just make your Ad Copy more eye catching with Title ( having broad keyword make sense for E commerce )
    _ Highlight your special offers & other things which will separate you form other in description .

    as a result the user will click your add, which results high QS & leads to low CTR.
     
    chaithu, Sep 13, 2012 IP
  11. oshiltawi

    oshiltawi Greenhorn

    Messages:
    48
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    8
    #31
    best thing is using a blog or a website
     
    oshiltawi, Sep 13, 2012 IP
  12. Jaack_Dawson

    Jaack_Dawson Member

    Messages:
    205
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    28
    #32
    quality score depends on your keywords.they keywords which are more competitive will have more and more quality score...just select right high quality keywords..your quality score will improve.
     
    Jaack_Dawson, Sep 13, 2012 IP
  13. Lewey Lu

    Lewey Lu Guest

    Messages:
    72
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #33
    There are too many factors like fast loading website, Terms and Service and Privacy Policy, sitemap, contact and about us. Landing page CTR, bounce rate, etc. Too many to mention.
     
    Lewey Lu, Sep 13, 2012 IP
  14. Bishop87

    Bishop87 Peon

    Messages:
    11
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #34
    "expected ctr" is different from ctr. It's a calcuation that google does before your ad is shown or gets any clicks.
     
    Bishop87, Sep 13, 2012 IP
  15. wtg

    wtg Well-Known Member

    Messages:
    483
    Likes Received:
    18
    Best Answers:
    0
    Trophy Points:
    115
    #35
    Well,It's beyond what you might be thinking till now. It's more about relevancy of the keyword on the landing page rather than matching the keywords and inserting it couple times in the ad text, couple times in the landing page and Boom!

    the key would be to figure out which part of your website focus on what topic and what might be the releted keywords to feed up in the adgroup. Do that and you are the winner.. Fail to do so and keep paying much much more higher than your profits... What's your website is about ?
     
    wtg, Sep 13, 2012 IP
  16. lukehion

    lukehion Peon

    Messages:
    34
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #36
    It's a one big Google Game in Adwords. It's hard, but it's interesting. It needs time to figure out it to the end.
     
    lukehion, Sep 14, 2012 IP
  17. kathryn1201

    kathryn1201 Peon

    Messages:
    29
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #37
    I think google keyword tool is a great and ideal tool to use for keyword research...
     
    kathryn1201, Sep 24, 2012 IP
  18. ykgseo

    ykgseo Member

    Messages:
    106
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #38
    Use relevant keyword according to your product, create quality ad group,proper landing.
     
    ykgseo, Sep 24, 2012 IP
  19. TRIVIAL WORKS

    TRIVIAL WORKS Peon

    Messages:
    63
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #39
    If you’re running an AdWords campaign, you already know that each of your keywords is assigned a Quality Score which measures its performance. This score gives you a pretty good idea of which words are pulling their weight and which ones needs to be kicked to the curb.

    The Quality Score for each keyword determines its cost to you as well as how high its ads are positioned in search rankings. This score is determined using 3 factors:


    • Click-through rate

    • Ad relevance
    • Landing page relevance
     
    TRIVIAL WORKS, Sep 24, 2012 IP
  20. fubar78

    fubar78 Greenhorn

    Messages:
    58
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    13
    #40
    To use keyword insertion, you insert the following snippet of code in your ad text: {KeyWord:Chocolate}. Note that in this example the default text is "Chocolate."

    Basically, whatever the searcher searches for will show up in your ad, if it isn't too long of a keyword/keyword phrase. If it is too long, then the default text will show up.
     
    fubar78, Oct 3, 2012 IP