First find out the best keyword relevant to your website (less competition, more searches) in adowrd keyword tool and place your relevant keyword exact to their relevant links....
First you need to choose good quality keywords which is relevant to your ad text and has good click through rate. insert keywords in your ad text and then choose landing page which should be relevant for visitor who clicks your ad.
adwords is a paid service from google. and now we can get a little profit form it . set up more and more adwords and you will be a success.
The best way to improve quality score is to improve quality of your landing page and click through rate (CTR). Your landing page must be relevant to your ads.
Find keywords for your targeted audience and divide them by particular category. Create new Ad Group for each category and create new ads based on keywords. Use relevant keywords in the title and text. Create keyword base URL (e.g. – targeted-keyword.yourdomain.com or yourdomain.com/targeted-keyword) Most important part is landing page. Ensure your landing page URL and contents should be relevant on your keywords.
Quality Score is based on 3 things: Expected Click through Rate Ad Relevancy Landing Page Experience. Of the 3 expected CTR seems to be the most mysterious, if anybody could shed more light on that it would be helpful. Basically the last two are metric to keep the ad relevant to the search queries. Google is all about making a relevant user experience and the better you do that, the better your QS.
What's so mysterious about CTR? It's as straight up as it can be and not at all ambiguous. Get a higher CTR for a keyword at a certain position than your competitors, get a higher QS.
That's great conversation about Quality Score ! Quality score is matter of achieve more clicks on your total impression ( Conversion )! Things may not vary ir respective of core product to achieve Quality Score! _ Just make your Ad Copy more eye catching with Title ( having broad keyword make sense for E commerce ) _ Highlight your special offers & other things which will separate you form other in description . as a result the user will click your add, which results high QS & leads to low CTR.
quality score depends on your keywords.they keywords which are more competitive will have more and more quality score...just select right high quality keywords..your quality score will improve.
There are too many factors like fast loading website, Terms and Service and Privacy Policy, sitemap, contact and about us. Landing page CTR, bounce rate, etc. Too many to mention.
"expected ctr" is different from ctr. It's a calcuation that google does before your ad is shown or gets any clicks.
Well,It's beyond what you might be thinking till now. It's more about relevancy of the keyword on the landing page rather than matching the keywords and inserting it couple times in the ad text, couple times in the landing page and Boom! the key would be to figure out which part of your website focus on what topic and what might be the releted keywords to feed up in the adgroup. Do that and you are the winner.. Fail to do so and keep paying much much more higher than your profits... What's your website is about ?
It's a one big Google Game in Adwords. It's hard, but it's interesting. It needs time to figure out it to the end.
If you’re running an AdWords campaign, you already know that each of your keywords is assigned a Quality Score which measures its performance. This score gives you a pretty good idea of which words are pulling their weight and which ones needs to be kicked to the curb. The Quality Score for each keyword determines its cost to you as well as how high its ads are positioned in search rankings. This score is determined using 3 factors: Click-through rate Ad relevance Landing page relevance
To use keyword insertion, you insert the following snippet of code in your ad text: {KeyWord:Chocolate}. Note that in this example the default text is "Chocolate." Basically, whatever the searcher searches for will show up in your ad, if it isn't too long of a keyword/keyword phrase. If it is too long, then the default text will show up.