Best Way to improve Adwords Quality Score

Hey Guys!!
This is my first time to visit digital point forums's ppc advertising section. My question about Google Adwords Quality socre, how to improve it and get higher & higher.

Share your opinions.

Thanks in advance to all loving contributors!!

 

Firts, you need optomize your website. Insert keyword to title, description to your page.
Check carefully landing page.
For each page we implemented most of the keywords into the copy

 

HI hitle1456, What you think about dynamic keyword inserting??

 

Dynamic keyword is good idea. But i dont like it. I like comminute group keyword, 2-3 keyword per ads, landing page. Its can make more effect

 

Good Keywords(also include in title and description), landing page and bid amount collectively contribute to good quality score for an ad

 

Hi sunsky! Thanks for your reply.. what you think abut Broad match modifier.. to use BMM is good ??

 

You can increase your QS by making relevancy between Ad Text, keywords & Landing Page

 

Use Free Keywords Tools like Google Adwords keywords Tool and Search for broad keywords. i think it will help you.

 

i completely agree with hitle1456. If you want to use dynamic keywords , it should depend on the type of pages you have in your website. for example if you have any package tour website and you have a page that describes different offers and pricing according to the target audience and location , then you can try dynamic keywords.

 

QS is simple. On your landing page simply have rich text consisting of the major keywords and similar terms. QS will improve.

 

I think firstly you search good keywords for your campaign after that u add these keywords into your campaign .

 

Quality score is important factor to be concerned very closely. If you achieve higher quality score it can decrease your budget immensely. So work on your Adcopy, try to target for sitewide links and use google adwords keyword tool for creating optimized ads.

 

QS is the matching of your keywords and landing page. It is historical score how you develop ctr through conversion rate. The more you get the better QS and reduce your cost.

 

Thanks for providing such a great information
i am also looking for such type of information
Thanks

 

Hi Sanjeev,

To improve you quality score you need to focus on below few points

1- Keep keyword list similar as much possible.
2- Make ads relevant to keywords. Use keywords in title & text.
3- Landing is one of most important factor for QS. make sure your keywords are present on landing page and it should be relevant.
4- "CTR" play a big role on quality score. Initially try to bid higher to get more clicks & so ctr. you can reduce it later.
5- Use most specific landing pages in adcopies rather than using home page.

These are few of points which can help you increase quality score.

 

Quality Score is simple. On your landing page have rich text consisting of the major keywords and have complete description.

 

Nice topic...thanks all or sharing your thoughts

 

There are a few things that every business owner can do to increase Quality Score with google Adwords.

 

Very helpful topic. Can anyone tell me "keyword insertion" in detail?

 

try to work on dynamic keywords i think it will help you.