I have a new site that features the Optimal Retirement Planner. Based on my keyword research, I believe it will get good organic traffic, and return visits. I have just begun serious SEO on it. I hope to sell advertising space directly to someone in the financial services industry, perhaps for a directory of financial services. I am seeking your feedback on two questions: What is the best way to look for prospective advertisers for this site? How much traffic should I have before I approach these prospects? Thanks. I will also appreciate any feedback you have about the site.