I do 3 main pages and then test each one. 1. A 3 product review page. I review 3 similar products in the same niche 2. A 1 product review page...basically reviewing that one product. 3. A blog style review. It looks like a random person made a blog and posted comments about the product. You will find in each niche that different sytles work best and that is why you have to test. For health products a blog style works best for me. For Make money online or any membership sites a 3 product reivew works best for me. I have still yet to find a niche where the one product reivew works best but I still test it.