Ive found all kinds of good resources identifying the essential elements of a email marketing piece and compelling ideas for engaging with a new subscriber..They are below: http://www.marketingsherpa.com http://www.listcontrolsite.com/posts/four-day-cash-machine http://www.getelastic.com/writing-welcome-emails/ http://stylecampaign.com/blog/?p=12 http://www.lyris.com/resources/email-marketing/ What they are missing are best practices for emailing a rented or purchased list. Anyone have any ideas for this? Know of a place where this is explained? Many thanks!
there is really no easy way sending emails if you do not have prior permission.. rented list is no exception. The service I offer tries to solve this problem. You may want to check it out my signature line. The best bet you have is to ask list owner to send out emails on your behalf.. but we all know how hard / expensive that will be.