May be exist some RSS aggregators (really worked)? In russian, we have some, there you can register easy without any documents (Dzen, Rambler, Liveinternet) and get good traffic. In 2-3 month try to register in google news, but there poor chances. Also i don't know about english section, but in russian #hashtags don't work. I have 3000 posts in twitter with #biathlon, and i've got 10 subscribers for 3 year =))
You can do auto DM and place link in your bio. If people ar interested they will find and follow the link
I would suggest you first find the main competitors of your website. Then use Ahrefs or Semrush or other platforms (you could start with trials). It can really help you to get ideas - where your competitors get their traffic from - find good sports website, blogs, another web sources with a high amount of audience. Also totally agree about hashtags. In such niche areas - they definitely don't help a lot
Haha I was wondering the same thing as well. That was such a random thing to mention. To the OP, definitely consider social media marketing like Facebook pages and groups. I've seen a lot of sports websites have success with this strategy, as there are a lot of sports fans on social media.
Yes, FB is not bad ) Now i adding news to communities about biathlon. The pages (groups) has 6000 subscribers, and from 1 post, i got ~50 visitors. Posting to comments haven't sense, i guess. Also, i try to add to friends members this and another pages (community). After it, they will see my news. If someone knows rules, can you tell me, how many requests can i send per day? I don't want to have a ban. FB stopping me all time, using pop-up: "Are you really know this person?" Instagram also get a lot fo likes, and people subscribe me, if i comment something. Pinterest, really, cann't understand they ranking system. Beatpavel, i haven't paid account on ahrefs or semrush.
That's what I'm speaking about. It became really easy to promote yourself on the web. Just check IG, FB, Twitter and you'll find your way.
Whether you are using paid or free strategies I would create some sort of Lead Magnet that would be valuable to your potential visitors. When you are dealing with people who don't know or trust you (yet) you need to give them something that will show that you are knowledgeable and are an authority in your Sports niche. The Lead Magnet could be anything from a blueprint that shows how a potential visitor can get better at X to a video where walk a potential visitor through some tutorial and then tie that into your website. Good luck!
Little report. I manage site just 1,5 month. I began promotion on FB 1 month ago. Now I have about 200 visitors/day. 30-40 from bookmarks 20-40 from FB Other from Google. And I've got 50 subscribers on FB.
There is a couple different ways you can market your website. It just depends on how much work you want to put into it. Here is a decent post on a couple ways to actually market properly: https://moneyandeconassist.wordpress.com/ It has a few different ideas. You can also find a bunch others if u google a bit.
In my own opinion, forget about forums. Try to start building lists. Start discussing tips about winter sports. Get people to sign up to your newsletter or offer them winter sports updates. The point is building a list. If you built it on wordpress, i can offer premium newsletter plugin free. Let me know if you are interested
In your profile settings you can set 1 link that other users can see. BUT! The best way to lead people on your site is to use Linktree service. There you can specify several site links on different site pages.
If you have a Facebook page you can use Facebook ads for page likes. For worldwide target you pay around $0,01/like. On this page you can share your articles and receive targeted visitors.
So, i forgot to send the report after end of the season. Facebook ads - didn't work, it's too expensive, and stupidly. Facebook page + "spam" to other page - it's working. Reddit, Forums - not for my theme, it's not too popular. What I was pleasantly surprised - it's quotation by other sports sites, also giants. Two of my interesting articles collect about 15 backlinks. The average traffic was about 300 per/day. Some days it was 1000/day. It's no good for earn a lot of money, but it's nicely for further work.
The best way is to consistently publish relevant, quality content on your website so that you get more organic traffic. A niche twitter account and youtube channel can also help to support this.
You need to have an interesting content page in your website that can be shared in different platform or network sites so that it can reach your target audience.