best way to advertise to techie audience?

Discussion in 'General Marketing' started by frankcow, Jan 12, 2007.

  1. #1
    My tech blog is getting around 800 unique visitors per day. But I make very little (and sometimes no) money daily from AdSense.

    Any ideas of what would be a better way to monetize the traffic? Is there any advertising that would be more appealing?
     
    frankcow, Jan 12, 2007 IP
  2. vbMark

    vbMark Peon

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    #2
    Here is what I learned in the forum in my SIG.

    1) Create a free guide with the information your visitors are looking for.
    2) Have them opt in to a list to get the guide.
    3) Put affiliate links at the end of the guide as recommended resources.

    I am working on doing that now in a different niche.
     
    vbMark, Jan 12, 2007 IP
  3. frankcow

    frankcow Well-Known Member

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    #3
    What do you mean by 'fee guide'?
     
    frankcow, Jan 12, 2007 IP
  4. vbMark

    vbMark Peon

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    #4
    Sorry, that was a type. "Free guide." :)
     
    vbMark, Jan 12, 2007 IP
  5. frankcow

    frankcow Well-Known Member

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    #5
    I have hundreds of free guides on my site...
    check the blog link beside my avatar

    any ideas?
     
    frankcow, Jan 12, 2007 IP
  6. vbMark

    vbMark Peon

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    #6
    I couldn't find the free guides on your site but that's ok.

    First, no one should have access to them unless they have opted in to your mailing list!

    The guides should be in PDF format with, like I said above, your affiliate links to recommended products.

    Now, you know your audience better than anyone. What are their hot buttons. What problem are you going to solve for them or help them with in the guide?
     
    vbMark, Jan 12, 2007 IP
  7. frankcow

    frankcow Well-Known Member

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    #7
    All my 'free guides' are solutions to web programming problems

    I think users would sooner just perform another google search before committing to membership on my site
     
    frankcow, Jan 12, 2007 IP
  8. drig

    drig Peon

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    #8
    D*gg is a great place to target to tech audience. Add social networking / bookmarking buttons to your site.
     
    drig, Jan 12, 2007 IP
  9. qwestcommunications

    qwestcommunications Notable Member

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    #9
    Techies are lees likely to click on ads than most other user groups. However, many tech sites and blogs still do very well on adsense. How is your placement?
     
    qwestcommunications, Jan 12, 2007 IP
  10. dnk

    dnk Well-Known Member

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    #10
    Try to get relevant affiliate links. You may have to spend some time searching for them, but the income can be good.
     
    dnk, Jan 12, 2007 IP
  11. jesterx

    jesterx Peon

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    #11
    first get a list together you can place and optin list on your blog depending on how you do this.

    then once you have a list together ask them what they want and then make a viral free report for them to download and spread to friends and neighbourrs then watch your traffic increase big time, the more useful the information the better traffic you will get. then watch as your adsense skyrockets through the roof.
     
    jesterx, Jan 12, 2007 IP
  12. cientificoloco

    cientificoloco Well-Known Member

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    #12
    see MYR or moreniche for many ways to monetize your website.
     
    cientificoloco, Jan 12, 2007 IP
  13. Cheap SEO Services

    Cheap SEO Services <------DoFollow Backlinks

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    #13
    I think some targeted niche affiliate advertising may help.

    Col :)
     
    Cheap SEO Services, Jan 12, 2007 IP
  14. devin

    devin Guest

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    #14
    your site's very pretty. you might want to try either one of two things:

    1) place the ads inside the posts. when i first arrive at your site, my eye automatically went to the post title, skipping completely the ads above it.
    2) make color contrast instead of blending.

    i'd go with number 1 though.
     
    devin, Jan 12, 2007 IP
  15. frankcow

    frankcow Well-Known Member

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    #15
    On individual posts I actually do place ads inside the posts. I think I may try the contrasting colors, see if that has any effect
     
    frankcow, Jan 13, 2007 IP
  16. Vigor

    Vigor Peon

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    #16
    I would look into selling add space. techies are unlikely to click adds.
     
    Vigor, Jan 13, 2007 IP
  17. frankcow

    frankcow Well-Known Member

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    #17
    I'm not sure that I could get all that much for less than 1000 visitors per day
     
    frankcow, Jan 13, 2007 IP
  18. mr_dean

    mr_dean Peon

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    #18
    Amazon worked for me for such an audience... promote some iPods or whatever...
     
    mr_dean, Jan 13, 2007 IP
  19. SeanIM

    SeanIM Active Member

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    #19
    ...also unlikely to opt-in to something for a little tutorial...it'd have to be a pretty amazing one for them to fall into that...they know the drill already
     
    SeanIM, Jan 14, 2007 IP
  20. frankcow

    frankcow Well-Known Member

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    #20
    That's a cool idea! Where do I sign up as an affiliate?

    My tutorials are amazing:D
     
    frankcow, Jan 14, 2007 IP