I'm working on a site in which the first visible line of text at the top (the product title) is going to be flash — specifically, the text will read from a separated XHTML file, but the presentation on the product page will be all flash. From an SEO perspective: Ideally I'd want that text to be the H1, but the Flash issue is tripping me up. If that text doesn't actually live on the page, my concern is that rendering this line H1 would effectively tell the search engines that H1 = nothing. Am I overlooking something here? What options do I have? Thanks.