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Best way for me to monetize my directory?

Discussion in 'Directories' started by wheel, Apr 30, 2006.

  1. #1
    I've got an older directory with about 30,000 pages indexed in Google; PR4 with inner pages mostly at pr3. It's pulling probably 150-200 uniques per day, all straight SE traffic on unique terms (traffic is coming from stuff like 'short formal hairstyles' or ' illinois police patrolman's association' - not like there's two hits on the same term :) ).

    The only thing I'm using it for is to run Co-op. I figure with that many uniques though, maybe I should be monetizing it somehow.
    SEMrush
    I've never attempted to monetize a general directory like this - what's my easiest and most profitable route?
     
    wheel, Apr 30, 2006 IP
    SEMrush
  2. EveryQuery

    EveryQuery Well-Known Member

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    #2
    Charging for listings is the easiest and most profitable.
     
    EveryQuery, Apr 30, 2006 IP
  3. dvduval

    dvduval Notable Member

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    #3
    dvduval, Apr 30, 2006 IP
  4. spyrit

    spyrit Well-Known Member

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    #4
    featured listings, or the moneybrokers program are both good and easy to use...but i thing that the best way you can monetize your directory, considering that you have many listings, is to make yourself affiliate for some seo usefull products and promote them.
     
    spyrit, May 4, 2006 IP
  5. dvduval

    dvduval Notable Member

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    #5
    One thing to also consider is the resale value of your directory.
    Keep good records of your adsense, paypal and other areas of profit.
    I know of some directories (phpLD) that have sold for x,xxx and one for xx,xxx
     
    dvduval, May 5, 2006 IP
  6. Mr_Kumar

    Mr_Kumar Notable Member

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    #6
    Why don't you get it optimized. You have 30, 000 pages indexed and just 200 visitors a day and PR4.

    See if you able to increase your traffic by 100 times than the value of dir will be much more. Keep this directory with yourself as it have very old domain and 30,000 pages in index. This is very worthy thing you have.

    Just invest few more bucks in getting it optimize and increase PR and traffic and than do following-
    • Sale featured listings
    • Sale banner space
    • Use adsense or Yahoo Mkt
    • Can use donations - if you want
    • Re-Categorize the listiing of sites in such a way so that the new listing become usefull to webmasters. And than you can sale the listings
    • Use affiliate

    Finally, I would suggest do not sale the site. In long time not only you reach the sailing price limit but also cross it. Also, if you really want to sale it than increase the traffic and than sale. :)

    B.T.W Good Luck
     
    Mr_Kumar, May 5, 2006 IP
  7. dvduval

    dvduval Notable Member

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    #7
    What is an example of "use affiliate"?
     
    dvduval, May 6, 2006 IP
  8. LaCabra

    LaCabra Goats R Us

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    #8
    I think he is talking about listing sites that have affiliate programs in the directory.
     
    LaCabra, May 7, 2006 IP
  9. spyrit

    spyrit Well-Known Member

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    #9
    and why should this be usefull??
     
    spyrit, May 8, 2006 IP
  10. LaCabra

    LaCabra Goats R Us

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    #10
    because if a site sells a product because of your lead you get paid! There is lots of literature around this in the forums, please read about it. :)
     
    LaCabra, May 8, 2006 IP
  11. bobby9101

    bobby9101 Peon

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    #11
    Try Text Link Ads
    I sold a link through them on my site and am planning on selling a couple more soon
    check them out
    and btw that is a referral link
     
    bobby9101, May 12, 2006 IP
  12. LaCabra

    LaCabra Goats R Us

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    #12
    :eek: In the future you may want to put referral links on your sig ... its against the terms of use in this forum to post referral links on posts! ;)
     
    LaCabra, May 12, 2006 IP
  13. bobby9101

    bobby9101 Peon

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    #13
    oops
    tthanks for the info
     
    bobby9101, May 12, 2006 IP
  14. Linara

    Linara Peon

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    #14



    Spyret, you give a good piece of advice. Just I wonder how a directory can earn from moneybrokers program?:confused:
     
    Linara, May 29, 2006 IP
  15. contactsonia

    contactsonia Active Member

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    #15
    The referral link is still there.
    I think moderator should consider editing the post ;)
     
    contactsonia, May 29, 2006 IP
  16. bobby9101

    bobby9101 Peon

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    #16
    yeah, I couldn't edit my post, sorry
     
    bobby9101, May 29, 2006 IP