A partner and I have a website launching soon that will undoubtably be very profitable. HOW profitable is the question that we can't wait to see answered! Upon launch, it will be marketed via bulletins to millions of myspace and facebook users, who will hopefully spread the word to millions more. I'm wondering if there are any other viral marketing techniques that you've used in the past that have been successful?
Depending on the topic of your business. Viral marketing that appeals to a broader could be things like creating a video and distributing it on youtube.
You can try to create a "closed beta" of your website (or part of it). If you visitors like the new site, they will send invitations.
Well-made Youtube videos can be very effective. They have for me. Just put effort in to make good quality videos.
I make marketing and how-to videos and post them to YouTube. It generates a good deal of traffic to my site and affiliate programs.