Best Value PPC?

I am wondering if Google is the best choice for a value PPC campaign.

I suppose that is something of a general statement since it may depend upon the cost per click. I wonder if Microsoft or another company either has more affordable or more niche categories.

Your comments for or against are appreciated.

Thanx,
Newbie Shield

 

Many don't think so, search a bit in this forum to have a posts about it.

 

i have gotten the best value from google so far, but this might be because I dont put the time in to optimize my msn/yahoo campaigns

 

You won't know until you try them all. It's going to depend on what your site is about. Just watch your conversion rate and CPA and after awhile you'll know from the hard facts where you should spend more money.

 

I think it's depend on your campaign. you have to test it by yourself

 

Thanx, I was raising the issue because on most other forums it's Google and alternatives are never even thought of. I would think that MSN and Yahoo would be great alternatives...perhaps even cheaper.

Newbie Shield

 

It depends very much about the targeted visitors. There is a big difference in Google, Msn and Yahoo traffic. Here we can talk about their traffic quality and many other factors. Try it and then use the most of the one which works better with Your product.