What times of the day are you most successful in running your adwords campaigns? I notice my adwords campaigns slow down at night. Also, are weekends good?
In some markets you can find times that people are "serious" while at other times they are "browsing"...
I get more clicks from 4pm-6pm et, for my campaigns, but my clickthrough rate is almost identical for each hours of the 24 hours.
This depends on the market you are advertising in. If your prospect is a business user looking for that particular service / product when at work only - then working times; if your prospect is a young person looking to download music, let's say - then night may be even better... So, it depends..
I also believe that night it is. But it depends, for what parts of the the world it's meant the site.
I've had good success from 11:30 AM to 1:30 PM. I'm assuming it's the lunchtime of my targeted user groups..