I agreed with magda, to start up with you could target for exact match phrases and longtail keywords. From my experience, when I started a new campaign, I often bid quite high (close to the max bid for that keyword) so that I'll get a few clicks. After that once my CTR is high, I could reduce the CPC for the same keywords, and still receive clicks.
Basically, yes. I just found a useful blog on how to properly set up Adwords. Just search in Google for "10 Ways To Increase Your Adwords Quality Score"
I have my two sites artecasa[dot]pk and giftforus[dot]com I have already put there adsense. and it is earning just only $0.5/day becasue I have not much compaining now I am thinking to do adword for better traffic some where I read that if you use low coast kerword for adword and high paid keyword for adsense then your traffic will also increase and you could earn more. Plz I am new can any one guide me how I do that and what key word I should use ofr adword please visit my web site also. Thanks in advance
I can't seem to understand adwords (maybe because it updates randomly). I sometimes have good keywords that show up and never get clicked (who knows), but I had 40k impressions on the content network with 46 clicks. NOW, I have 0 impressions on the content network. Does it use your keywords at all or what?
sometimes your report can fall outta date range and you'll see zero this and that. MAke sure you set the correct date range
If you have enough volume, google may offer you cost per conversion option. I think cost per conversion is a good option