Best Techniques to Optimize your PPC Campaigns...!!! Focus on the most relevant keywords. These terms will simply convert better than words or phrases that are not as appropriate for your offer. If a desired keyword is too expensive, try to break that keyword down and go after words that are more specific. Do not be afraid to go after very specialized terms. The most specialized terms, while they may only see minimal traffic, have the capability and the likelihood of converting impressions to clicks and eventually sales much more easily. Think BROAD instead of (or in addition to) thinking DEEP. Rather than focusing on getting the number one position for a few keywords, purchase as many (relevant) keywords as possible Focus on developing clear, effective ad copy. Test a variety of approaches to copy and then revise your campaigns to feature the most effective ads. Focus on your unique value proposition. For example, if your price is lower than your competitors, experiment with PPC ads that contain actual pricing information. Create a sense of urgency with your ads. This can be done without resorting to hype. Phrases like "limited supply" or "reserve yours today" can be effective. On Google Adwords, utilize negative keywords, smart display URLs, and geo targeting (where appropriate). Narrow down "Broad" traffic to "Phrase" or "Exact Match" terms. We have found that using exact or phrase match searches can be at least as effective as broad search terms, if not more so. Don't play bidding wars unless you have very deep pockets. Don't rely solely on broad keywords; they're expensive. Don't rely solely on very specific keywords; they don't bring much traffic and limit exposure. Don't launch when you can't monitor. If you spend $400 in 5 minutes, you're probably not doing something right. Don't over commit. Everything should start as a test. Do wait long enough to get sufficient data before pulling the plug on a campaign. Do be patient and realistic. All things (including PPC campaign optimization) take time to figure out. Rome wasn't built in a day. Do your homework. Know what your competition is up to and what snags this might create for you. Do be careful with those negative keywords. You don't want to cut out relevant traffic accidentally. Do keep your campaigns easy to navigate and analyze. Poor organization can make accurate review extremely difficult, if not impossible. Do your keyword research. You never know what small word or phrase may turn into a goldmine of high converting traffic. These techniques have proven very effective in my own testing and long term PPC campaigns. Utilizing them should help your own campaigns become more profitable. But most importantly, good metrics and constant vigilance will prevent you from making the mistakes that result in unprofitable PPC campaigns. You can have Pay Per Click Advertisement and Search Engine Optimization from my internet place Happy Campaigning..!!!!