Best targeted ad categories?

Discussion in 'Publisher Network' started by MattL, Sep 14, 2005.

  1. #1
    Anybody have a feel yet on what categories have the best targeted ads?
     
    MattL, Sep 14, 2005 IP
  2. Liminal

    Liminal Peon

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    #2
    Don't have the answer to this but the employment ones are terrible. Ads for nannies along with florist.com galore.
     
    Liminal, Sep 14, 2005 IP
  3. dshah

    dshah Well-Known Member

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    #3
    I removed the ad targetting categories. Didn't get good results with it
     
    dshah, Sep 14, 2005 IP
  4. Liminal

    Liminal Peon

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    #4
    Targeting my niche resulted in 0% CTR yesterday. Yahoo!
     
    Liminal, Sep 15, 2005 IP
  5. alph

    alph Well-Known Member

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    #5
    Yes, that brings up a good question.


    Is using site targeting a "last resort only" option?

    Is it better to try your best to let yahoo pick the ads, or if you site fits neatly into an ad targeting category, should you go ahead and pick it.
     
    alph, Sep 15, 2005 IP
  6. Liminal

    Liminal Peon

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    #6
    Well, anything is better than 0% ctr. So, for me ad targeting is not an option at all at his time.

    btw, I dropped ad targeting a few hours ago but the ads did not change (showing the same 5 useless unrelated ones). I have a strong suspicion that they won't either
     
    Liminal, Sep 15, 2005 IP
  7. Jenstar

    Jenstar Active Member

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    #7
    It is funny you mention florist.com, I see that ad all over the place, and not on pages/sites that you would think they'd be targeting the keywords on.
     
    Jenstar, Sep 15, 2005 IP
  8. MattL

    MattL Well-Known Member

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    #8
    It looks to me like they have some ads that rotate through all ad units, target categories or not.

    florist.com, Vonage, direct-edu.com and expertcredit.com are the ones I have seen so far.
     
    MattL, Sep 15, 2005 IP
  9. Liminal

    Liminal Peon

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    #9
    I bet that's the case. It does not make their system look any better in my eyes though. The only excuse is that it's all very new

    Your original question stil holds ;) Are there categories whose targeting *is* good
     
    Liminal, Sep 15, 2005 IP
  10. aeiouy

    aeiouy Peon

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    #10
    My opinion on computer hardware is it is not good. Most of the ads in there are just thinly connected to what people would consider computer hardware advertisters.

    I think I am going to scrap it for now and go back to natural ads and see what I get...
     
    aeiouy, Sep 15, 2005 IP
  11. Liminal

    Liminal Peon

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    #11
    Hope you'll notice some difference ;)
     
    Liminal, Sep 15, 2005 IP
  12. alph

    alph Well-Known Member

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    #12
    I am seeing some weird things today with site targeting. It was working fine, now it seems to be wavering between the generic ads (vonage, florist, ect) and the actual targeted ads. Anyone else seeing similar today?
     
    alph, Sep 20, 2005 IP
  13. jnm

    jnm Guest

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    #13

    yes, mine are doing the same - and ctr is definitely suffering...
     
    jnm, Sep 20, 2005 IP
  14. jnm

    jnm Guest

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    #14
    ...but only on the homepage - all other pages have targeted ads.
     
    jnm, Sep 20, 2005 IP
  15. exaro

    exaro Peon

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    #15
    I use targeted ads on all my ad units, with computer/internet ads I think. The CPC's are WAY higher than naturally contextual ads.

    I get 4-8 dollar clicks from targeted ads.
     
    exaro, Sep 20, 2005 IP