Some $100 campaigns, end up only using $75 at the end of each day. - Yes the CTR is very low. But should i create new adds for the same service, with appealing headings just to increase the click throughs? And im presuming the landing page will still make sales. ? Your thoughts would be greatly appreciated.
In your campaign settings, under Budget Options ~> Delivery Method you should have it set to Accelerated. That's one method to ensure your daily budget is spent since the creatives will be triggered on every relevant search, as opposed to evenly over time. The next step is right on, testing new creatives. Creating a custom headline per keyword would be a great way to increase your CTR. Also, using "hooks" and Call to Actions (CTA) for D1/D2 should definitely help. When writing a creative, put yourself in the consumers' shoes and think what would intrigue them. From there, your landing page will close the sale. Reinforcing your creative copy on the landing page could only help. =) I hope this helps. Cheers