Hi, I am about to start some new campaigns , I have a spending budget of $2,000 a day. I have a huge keyword list of 10,000 keyword. I have two questions. 1. What is the most comprehensive conversion tracking tool or software on the market (Free or Paid) ? 2. What is the easiest way to manage a huge keyword list? Thanks in advance
Well As far as conversion tracking, the google conversion tracking (free) is actually pretty good and will let you know the keyword and ad that converted. You do however need to add their code to a thankyou page or the end of your sales funnel so it depends on your site, product, etc. If you an ecommerce site with multiple products and pages etc this might not work as well as it will not tell you how much they spent or multiple products purchased from what keyword etc. I would look into setting up php and pass variables via URL. Also free if you know what your doing but you need to know programming. I use Speed PPC to setup campaigns and it works pretty well for me. That is a large keyword list so you will need to break them down into groups and themes. As far as managing them download to excel is the free way and works quite well for me.
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Unlike Google AdWords tracking, Yahoo can record tracking in all channels, Google, Yahoo, MSN, Business.com, Facebook, etc. AdWords tracking is limited to Google only. If you have more than one channel, you're better off with Yahoo tracking.