My friend is starting cab service and he wants to generate ORGANIC TRAFFIC. Please suggest us some creative ways of doing it, apart from normal SEO stuff as it is already done?
Social networking for sure. Start developing facebook, twitter, instagram accounts and also submit your business into google maps
let's look at how the content of your page affects its ranking. Since you control the appearance of your pages, influencing the factors listed below is relatively easy. Due to that fact, page content only has a limited role in most algorithms. Yes, it is important, but reaching the top without paying attention to off-page criteria as well is extremely hard.
Also do classified submission on daily basis. It will help you get traffic. Remember, you are competing with Ola and uber, so you have to offer more discount and do something exclusive to make a niche for yourself.