Currently I'm having a wide skyscraper ad on my site, but I don't have the impression that it's doing very well. Most of the ads that appear are text ads which are overlooked by visitors. Is there a way to have more graphical ads (and would that be better?). And how do you get more graphical instead of text? Narrow skyscraper maybe? Other layout?
I thought text ads where in general better than graphic ads for CTR. You could set the skycrapper to be only image ads I guess, as there's an option to do that when you create the ad. But I wouldn't recommend it, although if you really think image ads will be better, then try it.