Best price for leads

Discussion in 'General Business' started by tianbo84, Oct 13, 2009.

  1. #1
    Hey guys,

    I was looking for some input for my upcoming lead program.

    It is an affiliate program with a fully implemented backend used for tracking, history, banners, and payments.

    My question is, "what is a good price to pay affiliates for leads"?

    Right now we just are looking for 2 types of leads, "phone verified" and "non-verified".

    Phone verification: Lead is ask 2 questions.
    1) If they recently filled out the form?
    2) When would be a good time to talk to a specialist?

    We currently have unlimited contracts for debt, loan mod, pay day, and insurance leads, so these are the ones I would be asking for, although we will be looking for mlm leads as well.

    Looking at T3 I see they offer base price ($2-7 or somewhere around there), with bonuses for a certain amount of leads reached and extra percentage if lead is sold for a higher cost.

    Any input/help would be very much appreciated.

    Thanks,
     
    tianbo84, Oct 13, 2009 IP
  2. AstarothSolutions

    AstarothSolutions Peon

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    #2
    All depends on the quality of the leads. We know life insurers that are willing to pay at least £25 ($40) for leads generated online by people completing a form explicitly for life insurance but if they start receiving a high proportion of rubbish through they are going to stop buying.

    Certainly in the UK market you can normally expect to generate around $10 per genuine lead for general insurance. No idea about sub prime/ non-prime lending
     
    AstarothSolutions, Oct 14, 2009 IP