Best Practices for Landing Pages Testing

Hello,

I am interested in deploying a concurrent landing page test for one of my major paid search clients. Essentially, they have three distinct landing pages that they would like to test. I would like to be able to concurrently test the landing pages in order to eliminate any time-based confounding variables.

I have thought that the best way to do this would be to send users from the engines to a page which, based on some sort of random code, serves up one of three landing pages to test. Has anyone here utilized a similar method? If so, what was your experience? Also, any resources on how to implement such a test? How did you handle tracking?

Lastly, how sound is this method? What would you consider to be the best practices for implementing a landing page test?

At this point, I have many questions and few answers. Any help would be greatly appreciated!

 

to test conversions (and clicks), I generally just swap out one page completely for another, and see how it compares. yours would work, it'd just be a bit more work probably ;D

 

that is a pretty good idea disgust, i might use it!