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Best Practices for Landing Pages Testing

Discussion in 'Pay Per Click Advertising' started by stupidpoeticjustice, Nov 5, 2004.

  1. #1
    Hello,

    I am interested in deploying a concurrent landing page test for one of my major paid search clients. Essentially, they have three distinct landing pages that they would like to test. I would like to be able to concurrently test the landing pages in order to eliminate any time-based confounding variables.

    I have thought that the best way to do this would be to send users from the engines to a page which, based on some sort of random code, serves up one of three landing pages to test. Has anyone here utilized a similar method? If so, what was your experience? Also, any resources on how to implement such a test? How did you handle tracking?

    Lastly, how sound is this method? What would you consider to be the best practices for implementing a landing page test?

    At this point, I have many questions and few answers. Any help would be greatly appreciated!
     
    stupidpoeticjustice, Nov 5, 2004 IP
  2. disgust

    disgust Guest

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    #2
    to test conversions (and clicks), I generally just swap out one page completely for another, and see how it compares. yours would work, it'd just be a bit more work probably ;D
     
    disgust, Nov 5, 2004 IP
  3. brendan6756

    brendan6756 Peon

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    #3
    that is a pretty good idea disgust, i might use it!
     
    brendan6756, Oct 2, 2010 IP