To help search engines see and properly list your website contents in their search results, we recommended the following best practices for Flash SEO: Use Flash only when necessary, and consider wrapping decorative flash elements in HTML navigation if possible. Pages should degrade gracefully for users who do not have javascript or Flash. Build separate HTML landing pages (with distinct URLs) for your separate Flash landing “pages.†Each separate HTML page should deep link to the appropriate part of your Flash movie. Embed your Flash using SWFobject so that you can display alternate HTML content. Make sure that the text content in the alternate HTML is as identical as possible to the Flash content. Graphic elements can be described, just as you would describe a photo with a caption or an image ALT tag. If you generate your Flash content from an external XML file, use the same XML file to generate the alternate HTML content. Essentially, for an all-Flash site, you should create “shadow†HTML pages, which display deep-linked Flash for humans, and mimic the Flash experience and content for search engines. These pages can serve as entry points from search engines.