Best practice to build Breadcrumbs?

Discussion in 'Search Engine Optimization' started by nasi, Apr 12, 2015.

  1. #1
    Hi,

    I work as an SEO for a large business directory. Each company listing belongs to a multiple category pages. For example a local London restaurant is listed under:

    Home > London > Food & Drink in London > Restaurants in London > Intalian Restaurants in London

    and:

    Home > London > Acton (london area) > Food & Drink in Acton > Restaurants in Acton > Intalian Restaurants in Acton


    The current breadcrumb of that local restaurant is:

    Home > London > Acton (london area) > Food & Drink in Acton > Restaurants in Acton > Intalian Restaurants in Acton

    My question is:

    1. What is the best practice for that breadcrumb? I'm planning to remove the unimportant pages from listings breadcrumb and to include only important ones, so the breadcrumb will look like:

    Home > London > Intalian Restaurants in London > Intalian Restaurants in Acton

    The main reason i want to do that is because currently the link juice flows through many unimportant pages such as: "Food & Drink in Acton".

    Please share your opinion.


    Thanks in advace for your help.
     
    nasi, Apr 12, 2015 IP
  2. Kushal Shah

    Kushal Shah Active Member

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    #2
    It totally depend on your requirement. However, this looks more specific to me: Home > London > Acton (london area) > Food & Drink in Acton > Restaurants in Acton > Italian Restaurants in Acton

    It will help users who are looking for only "Italian restaurants in Acton".
     
    Kushal Shah, Apr 13, 2015 IP