Hi Please any one suggest the best PPC ROI Estimator Tool. What are the factors one has to consider while PPC Estimation. Please Help Regards Ramki
Sounds like something worth creating. ROI depends basically on how much do you spend vs. how much do you make, and there's a healthy number of things that concern both. - How much is the cost per click? Which depends on: -What kind of match types are you bidding on? -How competitive are the keywords? -What is your ad positioning preference? -How good is your landing page? -How targeted is your ad? - How many clicks do you need to convert on which keywords? Which depends on: -How targeted is your traffic to your offer? -How well-designed is your landing page? -How much traffic do you get? -How well is your merchant's sales page set up? (if applicable) - What's the conversion value per conversion? If you can find a tool that covers and factors in all these figures accurately, let me know, and I'll quite happily put down some cash for it -T
As a percentage, the return on investment should almost always be higher, the lower you appear in the search results. This is because the conversion rate will, in general, be unaffected by your position (if anything, it's higher, the lower you appear), and the cost per click will (obviously) be lower, the lower you appear. So you are paying less per click, and hence per conversion, the lower you appear in the results. So you get a better return on your investment. However, the higher you appear, the more clicks you get, and there's a tradeoff between the two in making the most profit (it's better to make $1 from 100 people than $5 from 10). So, to make the most money that you can, you have to find the 'sweet spot', the position where the combination of volume and roi generate the maximum profit. If you're interested, my blog on epiphanysolutions.co.uk contains an article about finding the sweet spot for your campaign, and goes into more detail than I can here... In terms of finding a tool, it would need to know what clickthrough rate YOUR advert would get in different positions, and your quality score, in order to establish the required cost per click to appear in different positions. The only way to get these things is to vary your bids, and see what happens...