I'm thinking of expanding my PPC advertising past Google Adwords. I'm just wondering what everones experience of different programs are, and which you would reccomend? my site is property rental site and the market is international if that makes much difference.
You could also try our platform - www.adtoll.com Use banner ads and you have access to use our default ad feature where you could run Adsense or another networks ads. The advantage is you can be listed on the AdToll site directory and our reach of advertisers can book ads on your site thus increasing your earning potential.
I also started with Google AdWords and have used Yahoo Search Marketing and MIVA for advertising with great success.
Magoo, Try Thundertext.com. You can run in-text ads that pop over when one of your site visitors hovers their mouse over a keyword on your site. The ads are easy to implement and customize so they will look great on your site. Since these contextual ads are inline, you do not need to dedicate any space on your site for the ads. I am happy to help - feel free to get in touch by PM.
Adbrite was a good alternative, but now the have lost a lot of credibility with poor ads and fewer advertisers.
Just make sure that you avoid Facebook. FB ads really suck. Some people say they earn $10k/day off of it (but they still drive Kia's) but 90% of FB advertisers don't earn jack shit. The only use of that network is image branding but as far as sales go STAY AWAY FROM FACEBOOK.
Best PPC Networks I've used so far have been Adsense (http://google.com/adsense and /adwords and Chase Clicks (http://chaseclicks.com). Chase Clicks has paid slightly higher than Adsense on average but both are quality. I've also used Chitika and Kontera. All of the listed options are contextual and have large networks. I'd go for any of them. As the above posted said, I'd stay away from Facebook Ads, they suck. Just my 2 cents.
How about adbrite and bidvertiser? i think they are good too. Anyway, i see juicyads work great but just the ads are from adult site but it has good feedback.