Hi all, I was just wondering what people have done in terms of offline promotion for promoting their business by putting up posters and/or flyers, and if so, where you've found are generally good or acceptable places to put them? I was thinking the library however i'm not sure if it is legal as they are designed as "Community notice boards" rather than a place for people to advertise their business Any advice would be appreciated
Makes me think about way back when I was organizing and promoting party's. Learned a lot of "offline" skills back then that also apply to online marketing. Most imported: which group or you targeting? If you're selling books, the library would be fine. If you're promoting your restaurant it's better to advertise near your competitors. Just like online marketing it's all about targeted traffic!
Very true! You have no idea how many times I tell my client to do the following; Find a Target - Get that right and you have half the battle. Offer - Find somethign that will appeal to your target Promotion - Then you need to find the best place to reach your target, with your offer. So the answer really is, what are you selling and who would buy it? If you are looking for some generic places where you can place ads, then yes community notice boards are ok, but not great. Find allied businesses in real life that would put up your posters You might be better to find someone that you can partner with in an email campaign.
Agreed that you need to find out where your targeted customers congregates - and then fish for them there. Have you defined the group that you are trying to reach? Also, consider leveraging your time. Posting fliers in random libraries may not be the best use of the limited time you have to get yourself noticed.
I used to stuff ad cards/postcards in magazines at the book store and grocery store lol worked, but a pain!