Hello, What do you consider is the best option for SEO in an ecommerce, to have a dropdown (or any kind of selector) for example to select a color for a product or to have a separate page for each color? Thank you.
Most of the time, the answer is an attributes dropdown menu. There are some cases, though, where a colors are searched for so much with some products, that actual separate pages should be used so that you can optimize for that exact product/color keyword match. You will have to do keyword research to see if that is the case with your products. If you do not see a significant amount of searches for a product with the color attached (like at least 20 per day), I would stick to the dropdown menu.