I'm planning to launch an online magazine that I've been working on for a year now. I had my eye on November, but I'm wondering if I should wait until the end of January (after the holiday season is over). My thoughts were that people tend to be a lot busier in November/December and don't have as much time to read online entertainment. Therefore advertising wouldn't be as efficient, because people might stop by, but be busy afterwards and then forget about the site when things started to settle down. These assumptions are just based on what I've heard - that traffic tends to drop in these months. Anyone have any experience with this, that would like to throw their suggestions out there? Should I just launch in November? or wait? I'll be spending a couple thousand on an initial advertising campaign.
I guess it depends on the type of magazine you are going to launch. Just time it in the season that people tend to search the net.