I am going for 1 month to vacation and I need something for reading. Can you recommend me good marketing books please. I would like to get names of bestsellers and other famous books. Can be also about selling letters or other book regarding marketing. Thank you P.S.:If you are afraid any mentioned name will be regarded as a spam please send me the name of book to private message.
Jobber, D. (2001), Principles and Practice of Marketing a good comprehensive read - finished it about 6 weeks ago. I'm currently reading Marketing Strategy: A Decision Focused Approach, 5th Edition Walker-Mullins-Boyd Which is quite interesting - looks at how marketing affects corporate strategy. Not really that useful for small business though. These are both academic books which i have read/am reading towards my degree. Another thing you could do is do an academic journal search on google. Journals are usually between 10-30/40 pages long and are usually quite complex...but if you like a read that is going to stimulate you intellectually go for it! GL ~Jamie
You can also check amazon for the best selling "marketing" books. Amazon Top selling marketing books 1 - 10 of 34,646 results for marketing : Sort by: Bestselling By the way, anyone read ? Principles of Marketing (11th Edition) (Principles of Marketing) by Philip Kotler, Gary Armstrong (Hardcover - February 1, 2005)
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy, Fred Wiersema Find it at Amazon
give guerilla marketing by jay levitson (i think thats how you spell it) a try. It offers low/no cost marketing strategies that are effective.
This one isnt exactly a marketing book (has one section on sales) , but still I would like to recommend it. Brian Tracy' s The 100 Absolutely Unbreakable Laws of Business Success It's practical and well written. It may not be the right choice for someone seeking advanced strategies, but for someone going on a vacation , it's a good pick... something that you will enjoy reading.